The poetics of intertextuality Juvan proposes in his book is based mainly on semiotics and it elucidates factors determining the socio-historically elusive border between general intertextuality and citationality (encyclopaedic literary competence, paratext, etc.). However, by bringing citationality into focus, practices of intertextuality suggest that literature is an autopoetic system, living on cultural memory, and interacting with other social discourses. In consequence, the notion gained currency in postmodernist aesthetics while in literary studies it has been transformed from its transgressive content into a detailed descriptive methodology. Based in Derrida’s deconstruction, the notion and practice of intertextuality implied a relational and transformative character of identity, meaning, subject, text, and socio-historical reality.
In modern times the concept emerged in the 1960s from a radical theory of writing. He also discusses the concept’s precursors since Antiquity (imitatio, influence, etc.).
Juvan surveys the field in order to ground the poetics of intertextuality in the history of its idea and presents its development as general intertextuality (from Kristeva to New Historicism) and citationality (from Genette’s late structuralism to the present text theory). In his book History and Poetics of Intertextuality Marko Juvan argues that intertextuality is constitutive of all textuality and that it may be foregrounded in literary works, genres, or styles such as parody.
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